Upon initial whiff, the only word we could thing of was ‘grandmotherly’. This does indeed smell like a rose. But that’s also what makes this one so interesting: the artificiality that exists in candy (watermelon does not, in fact, taste like an actual watermelon) is absent here. It makes us think it would go great under a white polo at Wimbledon or pruning your flowers in your garden wearing a liberty print shirt. Men wearing floral is also still unfortunately a dichotomy, so it poses the interesting scenario of divorcing scent from gender. If you come to Schmidt’s, you’re coming here to smell different and we like this. A lot.